Hello readers! Technology is all around us, it is our future, and is at the forefront of the way society communicates with one another. The following are the challenges and changes that have affected the way digital content is consumed and managed by media, marketing and public relations professionals.
Technology has changed how the media, marketing and public relations conducts their processes of communications and has posed a challenge for many professional journalists to stay abreast of all of the ways to stay technologically connected with their readers. According to programs.online.american.edu (2021), "11% [of readers] paid for news online, 26% accessed it through a smartphone and 32% shared news stories through email and social media" (para. 3). Marketing developed technological strategies through online advertisement that enable visitors to a website to see embedding links, links that follow on other viewed sites, email campaigns, a software application called Big Data that is a data collector for user prediction, finding ways to message and communicate their business needs to all stakeholders (programs.online.american.edu, 2021). Public relations (PR) have had to adapt at a rapid pace to ensure that managers, stakeholders and the organizations have communication plans in place to be able to assess bad press over social media in real-time.
References
intrigano. (2018, January 5). Digital Marketing The Impacts of Digital Media on Marketing Communication [Video]. YouTube. https://youtu.be/4y1BAqOnhMM
programs.online.american.edu. (2021). 5 Ways Technology Has Changed the Communication Field. https://programs.online.american.edu/msc/masters-strategic-communication/resources/5-ways-technology-has-changed-the-communication-field
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